FHG ROGERS
SEPTEMBER 2007 NEWSLETTER
Edition #3 Phone: 02 7468365 | www.fruitcorp.com

Latest News

Welcome to our first online Newsletter. Quarterley a newsletter will be available to you online, or automatically sent to you when you subscribe to our mailout list. We will have useful information including whats happening in and around the marketplace with Produce and Promotions.

Recently the Fruitcorp Fresh "Fancy Range" of Apples has been launched which offers a Premium Quality Apple that stands out from the rest. These are identified with our new Blue Label and is supported with an extensive range of Point Of Sale material. Over the coming months, our In Store Demo Program will continue to help promote this line.

In conjunction with the release of the new Disney-Pixar Movie Ratatouille (rat-a-too-ee) our "Disney Fun Snacks" 1kg Punnet of Crunchy Sundowner Apples have hit the shelves. These great fun packs are a hit with the kids, with FREE Collectible Stickers in each pack and competitions to enter. Packs available now at your local independant green grocer.




Our first
"Disney Fun Snacks" Colouring In Competition has just finished with an overwhelming response of fantastic colourful entries. Kids of all ages entered, sending in a Colouring In Sheet downloaded from the Kids Club site, along with an entry form and bar code from one of the Disney Fun Snacks Packs. Best entries were judged to win one of these great prizes: 1 x Playstation 2, 3 x Ipod Shuffles and 5 x Family Passes to Taronga Zoo.

Our next competition is already up and running in conjunction with the release of the new Disney-Pixar movie Ratatouille (rat-a-too-ee).
Details in the Kids Club section.



Fruitcorp Fresh

We are excited to announce the launch of our Fruitcorp Fresh Corporate Website and the Fruitcorp Fresh Kids Club. Both sites providing Produce Information, tips on Healthy Eating and Lifestyle, Recipes and lots more. The Kids Club has loads of Fun Food Facts, Games and Hands on Experiments as well as Competitions with great prizes to win.


Supplier Profile

Rieschieck Orchards - Wayne & Andrew Rieschieck

A family business operating nearly 100 years, first starting out in Doncaster and later moving to the Yarra Valley in the 1980's, brothers Wayne and Andrew have taken over the running of the business growing apples and pears.

The property is on about 150 acres, 110 of that being orchard (80 acres is netted). Although with dam levels almost non existent, it is certainly making life tough. Drought has affected the sizeing of the fruit and unless some water falls soon it could be a serious problem for the next seasons fruit coming through.

Rieschiecks have been supplying FHG Rogers for the past 12 years and have always had a good relationship and understanding bothways. If only the sky would open up and give us a big dump of water - our relationship could be a whole lot better !!!!!




Gordon & Wayne


Cook Up A Storm .......

While your looking through our site in our Healthy Living Section click on the Courses tab to view some great classes you can attend. This month we are featuring
The Sydney Seafood School which is run at the Sydney Fish Markets, Prymont. I am sure you will find one that will be very tempting.

All Sydney Seafood School classes include:

  • Demonstration by a leading chef or seafood educator
  • Hands-on cookery
  • Seafood meal
  • Complimentary wine tasting
  • Recipe kit
  • Parking at Sydney Fish Market

With Summer on its way and lots of outdoor entertaining to be done, this is a great way to show off some mouth watering new dishes.

Bon Appetit !!!



Customer Profile

Best Fresh Fruit, Engadine & Sutherland
- Mark & Maurice

Mark & Maurice have been running Sutherland Best Fresh for the past 10 years and added the Engadine Store 2 years ago. Once establishing what the customers wanted and needed in the area, the Engadine Store has definitely made its mark in this busy shopping village. The combination of the Fruit & Vegetable Produce with the Fresh Deli and Grocery sections all compliment each other.

The majority of customers are loyal regular clientel who look for a quality product. This is extremely important so it is imperative to deliver a balance of good quality with a realistic price. Above all we pride ourselves on service. The personal approach and contact is appreciated by the customers who regularly stop and have a chat. Situated in a very family oriented area, being able to build relationships and trust amongst the customers is very important. They always know they can come in and get what they are after.

Recently "The Reject Shop" moved next door. We were not sure how this would go but at this stage it's a huge thank you !! Traffic past the store has doubled which has been fantastic for us. Sales have increased and it has brought new customers to the area.

Overall business is good. Our theory is quiet simple - "Fairness, Service and Quality across the board", you really can't go too far wrong.

Mark has jumped on board with the Disney Fun Snacks range of Apples. The product is proving to be a great success and with the added bonus of POS and marketing material it has made a colourful display in store.



Mark and his son


Staff Profile

Talia Antoniadis - Office/QA Manager

Our latest member to join our team is Talia. You will find her happy smiling face greet you when she processes your orders and dockets. She is also responsible for the general running of the Quality Assurance Program.

Talia says the early starts and cold mornings have taken a bit of getting used to. Her goal is to save and travel and hopes to soon be able to holiday and visit Thailand. She also looks forward to weekends when she can go out and catch up with friends.



Talia

New Season Mangos

Rogers are pleased to say they are the first to receive this seasons fresh and sweet tasting Kensington Pride Mangos from the Northern Territory.

Select mangoes that yield to pressure, with a distinct pleasant aroma. Colour should be characteristic of variety. Avoid any with black or soft spots. Ripen at room temperature. Mature-green mangoes usually ripen within 7-10 days between 18-22C. Keep ripe mangos well wrapped and refrigerated (about 3 days).


Editors Choice: Recipe

With all the mangoes starting to appear again in the market, why not spoil yourself with this end of week treat !!

Mango daiquiri with mint & lime sugar - Makes 2

Ingredients

  • 1 mango, cheeks removed, peeled
  • 100ml Malibu
  • 2 tbs fresh lime juice
  • 1 cup crushed ice
  • Fresh mint, to serve
  • mint & lime sugar
  • 1/2 cup (110g) white sugar
  • 2 tbs chopped fresh mint
  • 1 tsp finely grated lime rind

Method

  1. To make the mint sugar, place the sugar, mint and lime rind in a food processor. Process until well combined. Transfer to a small bowl and set aside until ready to serve.
  2. Place the mint sugar on a plate. Wet the rim of two martini glasses. Press the rims one at a time into the sugar and twist gently to coat the rim in sugar.
  3. Chop the mango cheeks. Place the mango, Malibu, lime juice and crushed ice in a blender and process just until smooth. Pour into the glasses and serve immediately.

Note: The mint & lime sugar recipe makes enough to coat multiple glasses. Simply increase the quantity of daiquiri ingredients if you want to make extra cocktails.


Quote of the Month

"Life without love is like a tree without blossoms or fruit."